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The Art Institute of California - San Francisco (Digital Filmmaking & Video Production)

The Art Institute of California – San Francisco is pleased to offer a new bachelor’s degree program, Digital Filmmaking & Video Production which will prepare students for the next generation of digital production and delivery; meeting the needs of corporate communication, television, e-business, and other media outlets for their existing markets. The program will enable students to create compelling, effective and aesthetical content to be delivered on CD, DVD, videotape, broadband Internet, and/or other emerging means of technology, preparing them for entry-level employment in the field.

“We are delighted to add this program to the mix of our curriculum offerings,” said James Campbell, President of The Art Institute of California – San Francisco. “We [The Art Institute of California – San Francisco] are committed to offering creative curriculum that is current and marketable; this new program is another example of our dedication to the visual community and professionals. “

The curriculum for this program focuses upon three main categories of the production cycle: preproduction, production and post production. In preproduction courses, students learn the elements of storytelling and scriptwriting, color theory, history of digital filmmaking and video production. Production courses include audio and video production; photography and cinematography; animation; color theory; directing and producing. The post production skills are attained through coursework in editing, compositing, motion graphics and studio courses that simulate a production cycle.

“Emerging and evolving technologies are changing the video and film industries. Today’s video producers must be able to do much more than shoot and edit videotape. Knowing how to combine traditional production techniques with the appropriate digital tools is the key to success, “ said Caren Meghreblian, Dean of Academic Affairs for The Art Institute of California – San Francisco.

Graduates from the Digital Filmmaking & Video Production program will attain a well-rounded network of skills for entry-level employment in the motion picture and video industries in a variety of delivery mechanisms, such as the Internet, DVDs, television. Possible positions graduates of the bachelor’s program can seek include cinematographer, lighting technician, screenwriter, production assistant, web broadcaster, video editor, and effects designer.

The Art Institute of California – San Francisco is one of The Art Institutes (, a system of 35 locations throughout North America, providing an important source of design, media arts, fashion and culinary arts professionals.

School name:The Art Institute of California - San FranciscoDigital Filmmaking & Video Production
Address:1170 Market Street (at U.N. Plaza)
Zip & city:CA 94102 California
Phone:(415) 865-0198

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